Worlée successful in the Chinese market

As the world’s largest chemical producer and second largest national economy after the USA, China has taken on a prominent role in the international market in recent years. Consequently, the country has become a significant trade partner for companies in the chemical industry in particular. Worlée has already been directly active in China for many years through its subsidiary “Worlée (Shanghai) Trading Co. Ltd.” and has continually expanded its product offering during this time. The German family company will be presenting a large selection from its current product range at ChinaCoat 2015 in Shanghai from 18 to 20 November (Stand E4.D101-104)

”China is our largest sales market in Asia at this time and is thus of particular importance. In recent years, we have observed that trends continue to move in the direction of high-grade and ecological systems, and this is a segment in which our strengths are especially apparent,” says Dr. Stefan Mansel, head of export trade at Worlée. With its own laboratory and warehouse space as well as a dedicated team of five employees, Worlée offers comprehensive Shanghai-based service for the paint and coatings industry. With a selection ranging from water-soluble and solvent-borne alkyd resins to polyester and epoxy esters, the product assortment is well suited to the Asian market.

Worlée’s binders and additives will also be on display at ChinaCoat, which is celebrating its 20th anniversary this year. More than 27,000 visitors attended the exhibition last year along with around 1000 exhibitors. With this in mind, the industry is once again eagerly awaiting the November 2015 event in Shanghai – where Worlée will be shining a spotlight on all that is possible for the future with innovative and sustainable raw materials.