Natural Raw Materials - 02.11.2015

Fiery fried onions and new product trends for the FiE 2015

Gluten-free, regional, vegan – or simply something a little different? The north German family company Worlée will present new trends and creative product ideas for the food industry at the FiE 2015.

Danish hot dogs would be hard to imagine without them, while countless restaurants and bakers swear by the spicy, crunchy bits. Fried onions are as popular as ever in many fast-food dishes and snacks. So why not take a good thing and make it even better?

With “Hot Chili Tomato“, “Green Fire Jalapeno” and “Spicy Curry with Figs”, the family company Worlée has now expanded its product range to include fried onions in three diverse flavor categories. The names say it all: fiery spices paired with fine herbs or a hint of fruit flavor. At this year’s FiE in Paris from 1-3 December, the raw materials company will present its new creations at Stand 7C31. Visitors from the food industry can look forward to a unique new product, now available for the first time ever in the fried onion market.

Fried onions will be far from the only FiE highlight, however. Worlée’s premium rice flour perfectly suits the needs of the baking industry for pasta products that are gluten-free and well-tolerated by sensitive customers. The flour is available in three different varieties according to application area and is ready for baking without the need for further additives.

The numerous soy products in the portfolio of the Hamburg company are likewise gluten-free. The specially sprouted soybeans feature a particularly high nutritional content and are available as whole beans in both cooked and roasted forms. Diverse pastas and crackers round out an extensive range of products that suit vegan and vegetarian cuisines. Further, Worlée’s fried onions are also available unseasoned in gluten-free and even palm oil-free variations (conventional and organic quality).   

For those who prefer regional and European raw materials, Worlée’s product range includes classic garden herbs from Europe and nearby areas. The short delivery distances from the fields to the production facility keep bacterial exposure to a minimum and allow for a longer shelf life for the raw materials. Further, these products can then be delivered to customers as quickly as possible. At the same time, the ecological footprint is reduced by means of lower fuel consumption. All of these advantages are prized by more and more end customers as they specifically make the decision to choose regional products.

With its vegan, gluten-free and regional products, Worlée has increasingly oriented itself this year towards knowledgeable consumers, offering high-quality raw materials to provide the food industry with a solid basis on which to satisfy growing demand. Thanks to products from the R&D department that stand out from the crowd, Worlée has further succeeded in bringing  new accents to supermarket shelves while serving as an active source of ideas for the industry.




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