Current trends

Constantly changing consumer needs and additional environmental factors mean that producers in the food industry must constantly adjust to new food trends in order to stay competitive in the market. Indeed, factors such as the quality, sustainability or individuality of a product are becoming more and more of a priority in purchasing decisions. Anyone strolling through a modern supermarket will quickly recognize the most current trends from the newest products on the shelves. 

We would like to introduce the following six important food trends to you:

Copyright: Stokkete/

Living with more transparency

New, closer product familiarity

What is actually contained in a product? How is it produced? And what is the origin of its ingredients? Informed purchasing of food products has become more and more of a priority. Consumers are no longer simply interested in the taste of their morning cereal, for example. They also want to know whether the fruits it contains are untreated and if the local farmers are being fairly compensated. They demand more transparency with respect to the food value chain and call on the industry to label products with relevant (understandable) product information so that they can make a knowledgeable product choice.

Worlée places a high priority on transparency not just within the supply chain of our raw materials, but also in terms of product quality. We work according to strict guidelines (e.g., FSSC 22000 or Sedex) that both make our interaction with suppliers and employees transparent and guarantee the quality and sustainability of our raw materials

Coyright: baibaz/

Superfood, Detox and Co.

Plant-based active ingredient carriers for a healthy diet

As seen on product packaging, in cookbooks, in the Internet or in magazines, superfood and detox belong to the trendiest topics of recent years and are generally associated with one another. Those seeking to free their bodies from contaminants often turn to domestic or exotic superfoods to activate the metabolic processes that lead to detoxification while simultaneously providing the body with healthy nutrients. Superfoods particularly stand out thanks to their high content levels of diverse ingredients and secondary plant substances, e.g., vitamins, minerals, fibre or antioxidants. Due to their high nutrient density, they are considered to have a particularly positive effect on human health. 

From black garlic to green cabbage to beetroot to quinoa to turmeric to chia, a wide variety of different superfoods in organic and conventional quality are all available to you from Worlée.

Copyright: Zarazamora/

The new cuisine of the Levant

Food trends from the Orient

New flavours and taste experiences along with creativity and variety are influencing food trends in 2019. While Japanese dishes were still the hot trend two years ago, we are seeing clear changes on the supermarket shelves here in 2019. The food culture of the Middle East is scoring big with aromatic spices, colourful vegetables and casual variety. The roots of the so-called cuisine of the Levant are to be found in countries such as Syria, Jordan, Israel and Lebanon. These Middle Eastern nations do not merely offer impressive landscapes, but also feature delightful local cuisines. The dishes of the Levantine cuisine are not just delicious, but also highly diverse. While every German spice cabinet includes salt and pepper, exotic spices such as cardamom, cumin, ginger and saffron are also integral ingredients for every  dish in this new food trend.  

Middle East dishes are served in many small bowls as mezzes, which essentially means taste or snack. In Arabic food culture, eating together is particularly important, and for this reason a wide variety of foods are spread about on the table. 
The chickpea mash called hummus is one of the best-known dishes. Hummus is fortified with different spices and oils and used principally as a dip for pita bread. Falafel or tabbouleh are also already available for purchase in German supermarkets. Tabbouleh is a salad prepared with bulgur, flat leaf parsley, tomatoes and many other spices. Fried falafel balls can be found in the widest variety of forms, whether it be served with vegetables or salad in a folded pita bread, as a wrap or with hummus. 
As vegetables are the central ingredients of most Levantine dishes, vegetarians and vegans are in their element here. Still, meat eaters will not go hungry, with ground beef or lamb serving as the usual choice for such dishes, while onions, parsley and garlic provide flavour to the small meatballs. 

With its broad portfolio of dried food raw materials including products such as star anise, chili, ginger, cardamom, coriander and cumin as well as thyme, nutmeg, paprika and saffron - not to mention cinnamon - Worlée offers numerous natural raw materials that are particularly well-suited for the cuisine of the Levant. 

Copyright: AfricaStudio/

Less sugar, same flavourful enjoyment

Sugar does not just influence the flavour of food. In fact, it has many important properties when considered from a technological point of view; namely, it provides products with body, texture and a pleasant sensation in the mouth. Furthermore, sugar is also used as an emulsifier for dressings and similar items. However, sugar is hidden in many kinds of foods in which it is least expected and not absolutely needed, at least not to the degree in question. Sugared sweets, sugar in drinks, soups, sauces and cold meats – sugar provides products with flavour. 

This gives rise to the question of whether we can also get by without classic “white“ sugar?

Despite displaying much interest in low-sugar food products, some individuals find that practicing sugar-free nutrition poses a significant challenge.  However, the more one pays attention to food product ingredients, the more one notices that there are many sugar alternatives on the market. Many of these natural alternatives, such as, e.g., stevia, date sugar, liquorice, fruit powder or coconut palm sugar, do not just provide sweetness, but also provide one or more health benefits. Coconut palm sugar contains numerous vitamins and minerals, stevia is free of calories and date sugar also provides us with magnesium and calcium. Additionally, these sugar alternatives can be used for all types of products, such as in tea, baked goods, chocolate or jams. 

Worlée offers many plant-based alternatives to industrial sugar such as, e.g., stevia, date sugar, liquorice, fruit powder or coconut palm sugar. 

Copyright: Vladislav Noseek/

Probiotic food products

Probiotic foods are once again enjoying great popularity here in 2019. Their attraction stems not only  from the numerous health advantages that they provide, but also from the wide variety of preparation possibilities that they present.

Yoghurt and similar products may be combined with many other trendy ingredients such as granola, chia seeds, quinoa, sunflower seeds or dried fruits. 
Furthermore, granola, along with numerous nut varieties, can be prepared as porridges, nut butters or also as soups, and they require no refrigeration. These products have become a new trend among the superfoods. 

As consumers become more and more discerning regarding the ingredients in their food, new varieties such as cashew yoghurt have entered the market. It is creamy, fresh and perfect for anyone who wishes to follow a diet that is essentially lower in fat or calories. Products incorporating coconut or almonds are also being produced as alternative yoghurt varieties. 

Different varieties of yoghurt and their combination with trendy raw materials such as chia seeds, sunflower seeds or superfoods can also be the key to a balanced and healthy breakfast. Breakfast is becoming more and more important for many consumers, as a healthy breakfast provides a great morning kick-off for the body. 

If you would like to give your yoghurt a special flavour with quinoa, chia seeds, sunflower seeds or dried fruits, Worlée is your source for a wide variety of different products in organic and conventional quality. 

Copyright: baibaz/

Breakfast is booming

The awakening of culinary breakfast culture

A balanced, healthy breakfast is the best way to start the day. However, the celebration of this meal no longer stops in the morning, but rather continues on until late in the afternoon. Along with classic honey or cheese on bread, the bowl trend is bringing new diversity to the breakfast table. It is clear to see how fruity smoothies and colourful cereal bowls including superfoods are presenting exquisite breakfast alternatives and bringing variety to everyday life.