Current trends

Constantly changing consumer needs and additional environmental factors mean that producers in the food industry must constantly adjust to new food trends in order to stay competitive in the market. Indeed, factors such as the quality, sustainability or individuality of a product are becoming more and more of a priority in purchasing decisions. Anyone strolling through a modern supermarket will quickly recognize the most current trends from the newest products on the shelves. 

We would like to introduce the following six important food trends to you:

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Living with more transparency

New, closer product familiarity

What is actually contained in a product? How is it produced? And what is the origin of its ingredients? Informed purchasing of food products has become more and more of a priority. Consumers are no longer simply interested in the taste of their morning cereal, for example. They also want to know whether the fruits it contains are untreated and if the local farmers are being fairly compensated. They demand more transparency with respect to the food value chain and call on the industry to label products with relevant (understandable) product information so that they can make a knowledgeable product choice.

Worlée places a high priority on transparency not just within the supply chain of our raw materials, but also in terms of product quality. We work according to strict guidelines (e.g., FSSC 22000 or Sedex) that both make our interaction with suppliers and employees transparent and guarantee the quality and sustainability of our raw materials

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Soft health

Eat consciously and enjoy

Away from nutrition tables and calorie counting and towards conscious enjoyment. The Soft Health trend is all about healthy being sexy. Instead of foregoing carbohydrates or fats, consumers are looking for balance and variety. Thus, high vegetable shares, legumes, grain products and a general understanding of healthy nutrition are coming to the fore. The consumption of regional and sustainable products in particular plays a role in this trend, and factors such as taste, variety and quality are becoming significant.

Eating is not just about ingesting food, but a holistic experience that creates a symphony of flavour through the interplay of different flavours. The variety of different products plays a particularly important role here. Because by combining different foods, new variations are discovered that provide variety. Quality and a transparent supply chain of ingredients are also crucial. Therefore, the demand for regional organic as well as certified fair trade products is increasing.  

Whether carrots, pumpkin, red peppers, beet or spinach - we offer a variety of different vegetables in organic and conventional quality.  

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The trendy way to eat

Once known as rather unhealthy, greasy and sweet, today a small, healthy and quick mini-meal - snacks are the new trend phenomenon in our eating behaviour and replace traditional eating cultures (breakfast, lunch and dinner). Thus, the flexibility of everyday life is now increasingly reflected in consumers' eating behaviour. People eat when they have time, are hungry or feel like it and reach for smaller portions that can be combined individually. Now, when you think of snacks, you might think of unhealthy things such as chocolate or chips. But no - vegetables and high-quality foods are on the menu, as are sugar-free or reduced-sugar and high protein products. 

So when choosing your ingredients, look for natural sugar alternatives, high fibre, nuts, fruits and seeds, and protein bombs. We are here to help if you have any questions

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Plant-based food

Plant-based diets have been moving into the spotlight since last year, and the role of plant-based products is becoming increasingly significant. Not only are they considered substitutes to mimic animal products, but they have become culinary mainstays. Unlike veganism, where the main reason for eating a plant-based diet is to avoid animal products, the Plant-based food trend focuses on health. The reason being that many meat alternative convenience products are full of hydrogenated fats, artificial flavours, highly processed additives and sugar, which plant-based food cuisine avoid. Therefore, the plant-based food diet relies on food groups such as legumes, fruits, vegetables, nuts and names, and whole grains. 

Therefore, make sure you choose the right ingredients in your recipe. We offer a variety of natural plant-based raw materials in organic and conventional quality.

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Local food

The increasing consumption of regional food has already been a trend for many years, and is now becoming even more dominant in times of the pandemic. Many consumers long for familiarity, authenticity, safety and naturalness, which they feel by consuming regional and local products. Consumers are also increasingly turning to regional products as a reaction to increasing globalisation and industrialisation. In addition, they want to contribute to climate protection, the promotion of local agriculture and regional development. The focus is on qualitative and social characteristics with regard to production and distribution. Or in other words: to support local producers by buying their