Worlée-Group - 06.09.2017
Worlée Netherlands turns 50
Worlée’s first foreign subsidiary is celebrating its 50th anniversary while taking a look back at its successful history thus far.
It is well-known that Germans have and have always had a particular relationship with neighboring country Holland (consider football, for instance). However, the two do share genuine common interests such as a flourishing economy and good “neighbourly relations”. As such, it has been only natural for “neighbours” to do business with one another and establish close commercial relationships over the course of decades. In some situations, the associations becomes so extensive that an office abroad is established in the other country.
This was the case in 1967 when the founding of E.H. Worlée & Co. B.V. (Niederlande) under the leadership of Managing Director B. L. Blijdenstein marked the opening of Worleé’s first sales office outside of Germany. With this step, a foundation was established for international service and a worldwide sales organization. Over the course of half a century, Worlée has maintained its sales office for Benelux in the Netherlands and represents the three divisions Chemical, Natural and Cosmetic Raw Materials at this location.
Over the course of the last 50 years, Worlée has demonstrated very significant development, and today it is the market leader in Benelux for special binders and additives for the paint and coatings industry. In recent years, the demand for sustainable binders has grown steadily, and this has been the case in the paint and coatings industry as well. Worlée's new binders make an important contribution to environmental protection in this regard. Furthermore, in the food industry, Worlée enjoys an excellent reputation in the Netherlands for high-quality and safe products.
The trend towards organic products has also been an undeniable presence for years in the Benelux countries. Worlée is the ideal choice in this industry for companies in search of a specialist for biologically-produced raw materials. The Kortenhoef location has taken this as an opportunity to hold the seminar “Our Future is Green” at which more than 200 customers are expected. Fascinating discussions and an intensive exchange of ideas between participants are guaranteed.
One final sentence in conclusion: we are proud that Worlée Netherlands has now been a part of the Worlée family for 50 years, and we look forward to further decades of success to come. Dank voor de goede samenwerking!
Front (l.-r.): Wil van Meer, Ruud van der Weele, Rob de Waart, Gerben Feberwee und Petra Knijpinga
Back (l.-r.): Nelleke de Weerd, Yvonne van der Niet*, Caroline Kerssens
*It is with great sadness that we inform you of the death of our valued and highly-esteemed colleague Yvonne van der Niet on 19 August 2017.
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