Chemical Raw Materials - 30.01.2018

Sustainable, Innovative Raw Materials for the Chemical Industry

Worlée presents its new raw materials for the paint, coating and construction industry at the American Coatings Show 2018 in Indianapolis.

Representatives and experts in the coatings industry meet every two years at the American Coatings Show (ACS), since 2008. At the ACS, the most valued event in America, companies from all over the world present their new innovations in the coating industry, at the convention center in Indiana. Worlée has been represented at the ACS since the first exhibition in 2008 and will present its versatile product highlights from April 10 to 12 this year. In addition, Worlée will be introducing its innovative water-based, solvent-free alkyd and acrylic binders for manufacturing sustainable coating systems. 
Furthermore, the raw materials manufacturer from northern Germany sets a high value on sustainability, that is why Worlée has presented its first sustainability report last year at the European Coating Show in Nuremberg. 

Product innovations at the ACS 2018
With a comprehensive range of additives and binders, the northern German company supplies chemical raw materials, in very modern production facilities, with environmentally-friendly and energy-efficient production methods, and versatility. The Worlée portfolio has been expanded by new developments last year within the WorléeCryl, WorléeThix and WorléeSol product families and were presented for the first time at the European Coatings Show 2017. These products will also be found at the ACS this year.

WorléeThix – thixotropic alkyd emulsions
With the new items in the WorléeThix product group, the family company is offering two thixotropic alkyd emulsions that allow the production of drip-resistant lacquer systems that can be thinned with water. The two product types can be differentiated by their viscosity. While WorléeThix VP E 165 W is supplied as a solid gel, WorléeThix VP E 166 W is available as a soft gel.As co-binding agents, WorléeThix VP E 165 W and WorléeThix VP E 166 W lessen the phase separation during paint storage and improve the rheology during application to vertical surfaces, meaning that they can also easily be used for wood finishes. Both products are shear-stable and feature a solids content of 40%. In addition, polar solvents have little to no influence on the thixotropy of the lacquer systems.

WorléeSol VGT 8709
With 97 % renewable raw materials content, the new binder WorléeSol VGT 8709 is especially environmentally friendly and is receiving top marks in the Worlée portfolio. The solvent-free, medium oil, specially modified alkyd emulsion is used in water-thinnable decorative and architectural paints with excellent gloss and good hardness development.

WorléeSol NW 474

WorléeSol NW 474 is a long oil amine and co-solvent free alkyd emulsion and especially suitable for the manufacturing of wood care products and protecting stains.A further application field for WorléeSol NW 474 is open time and body improvement of decorative and house paints based on WorléeSol E 150 W by addition of 3 - 10 % on total formulation. The content of renewable raw materials is 83 %.

WorléeCryl 7712 W
Is a special cationic pure acrylic solution for wood insulating primer; it has excellent sealing properties against bleeding and protects the top coat against discolouration, blistering and adhesion loss. WorléeCryl 7712 W can also be used for the production of nicotine insulating paints and clear glazes.

Worlée’s commitment to sustainability
The topic of “sustainability” has been deeply embedded in Worlée’s cooperate philosophy for decades. The family-owned company is not concerned with simply going along with a trend but instead concentrates on actively shaping ideas while at the same time being in keeping with social standards and offering added value to employees. Worlée has already been presented with numerous awards for its involvement. In order to summarize company development in this area in a transparent way, the raw-materials manufacturer from northern Germany has presented their first sustainability report at the ECS in 2017. The main areas of focus are company management, products and customers, the environment, and employees.

Find out more about Worlée-Chemie GmbH as a responsible supplier, manufacturer, and distributor of raw materials for the paint, varnish, and coating industries and meet us at the American Coatings Show at booth 1867. Be amazed by Worlée’s innovations, and find out more about numerous products from our renowned trading partners. We are looking forward to meeting you!

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