• Scalp Care – A Growing Opportunity for Cosmetic Brands

Consumer Trends and Expectations

According to Coherent Market Insights1, the global scalp care market is projected to grow to USD 20.79 billion by 2030 (CAGR 7.1%). The growing interest in products such as hair ampoules and scalp massagers indicates that consumers are increasingly seeking solutions for their hair and scalp. This is also confirmed by an online study conducted by The Benchmarking Company2 in August 2025, which surveyed 3,460 female and 239 male consumers of beauty and personal care products in the U.S.

According to Mintel, the number of global launches of hair care products containing soft particles (soft beads) rises steadily, peaking at over 31% in 2025, proof that soft beads are becoming the new standard in global hair care.

Please contact us for details about the hair care products currently available on the market.
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Differentiate your hair care formulations sensorially, functionally, and visually with
WorléeSoft Beads

Biodegradable and microplastic-free, WorléeSoft Beads create a high-performance consumer experience. The product is perceived more intensely on the skin thanks to its unique sensory properties. The soft particles, made from natural ingredients (mannitol, microcrystalline cellulose, algin, and squalane), can be enriched with active ingredients, making their benefits both tangible and visually perceptible. As we know, a product’s appeal is a key factor in the purchasing decision.

WorléeSoft Beads offer attractive and functional benefits and are available in three different sizes and a variety of colors. Choose the right product to bring your marketing message to life visually and effectively.

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Visible Actives. Stronger Product Stories.

Reinforce your marketing messages by visualizing the active ingredients in your formula.

Target the growing demand for scalp health solutions:

 

WorléeSoft Beads Charcoal → Charcoal: Deep cleansing & detoxification 

WorléeSoft Beads Aloe Vera US → Aloe vera: Soothing & moisturization 

WorléeSoft Beads Hyaluron → Hyaluronic acid: Intensive scalp hydration 

WorléeSoft Beads Red B3 → Niacinamide (Vitamin B3): Balancing & strengthening the scalp microbiome

Nourish the hair structure from within:

 

WorléeSoft Beads Vitamin E → Vitamin E: Antioxidant protection & shine 

WorléeSoft Beads Sunflower → Sunflower oil: Intensive moisturizing care 

WorléeSoft Beads Q10 → Q10: Energy boost for the hair & anti-aging positioning 

WorléeSoft Beads Cranberry → Cranberry: Conditioning care & visual wow effect 

The concept for your next innovation

Our formulation examples Scalp Cleansing Shampoo (RR-12-54-01) and Herbal Scalp Therapy Hydro Gel (RR-07-106-01) already demonstrate impressively how WorléeSuspens Eco and WorléeSoft Beads work together to create transparent, stable, and sensorially appealing formulations.

Scalp Cleansing Shampoo (RR-12-54-01)
Discover our innovative scalp care shampoo, designed to pamper and rebalance the scalp with a unique combination of powerful natural ingredients.

Our shampoo is enriched with WorléeSoft Beads Charcoal, delivering the deep-cleansing power of activated charcoal. At the same time, WorléeSoft Beads Sunflower provide intensive moisturization while supplying the scalp with additional vitamin E.
The soothing properties of aloe vera in WorléeSoft Beads Aloe vera complete the care concept. The WorléeSoft Beads product range is reliably kept in suspension with the help of WorléeSuspens Eco.
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Herbal Scalp Therapy Hydro Gel (RR-07-106-01)
This revitalizing scalp serum combines the best of nature’s active ingredients to nourish, soothe, and revitalize the scalp: WorléeAloe provides intensive hydration and helps calm the scalp. WorléeExtract Burdock Root is known for its clarifying properties, helping to regulate excess sebum while strengthening the hair roots.

WorléeSoft Beads Vitamin E may contribute to a healthy scalp and healthy hair thanks to their natural antioxidant properties, which may help support hair growth. WorléeSoft Beads Aloe Vera moisturize the scalp and help soothe skin irritation.
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