Home Care Products

Solutions for better flow, stability and performance

Texture, flow behaviour and stability are essential for high-performing Home Care formulations. Whether developing crystal-clear liquids, products with suspended particles or formulations with excellent vertical cling, the right rheology makes all the difference.

Our functional ingredients provide precise control over flow, texture and suspension, enabling stable formulations, efficient processing and distinctive product concepts.

Discover WorléeCC 994 and WorléeRheo 510 and explore new possibilities for your Home Care formulations.

High-performance suspension with a natural advantage

WorléeCC 994 is a bacterial cellulose-based suspending agent with 99.1% natural origin content according to ISO 16128. Its optimised yield stress profile ensures reliable long-term suspension of visual and functional particles, enabling stable formulations with distinctive visual appeal.

Easy cold processing, smooth thixotropic flow and a broad pH range make WorléeCC 994 a versatile solution for modern Home Care concepts.

Key benefits of WorléeCC 994
Natural origin

99.1% natural origin content according to ISO 16128.

Long-term suspension

Reliable suspension of visual and functional particles.

Smooth flow behaviour

Optimised yield stress and thixotropic properties for a pleasant, non-gelatinous texture.

Easy processing

Cold processing without high shear, suitable for pH 4–12.

Formulation flexibility

One stable base formulation for multiple product concepts.

Additional product properties

Biodegradable based on its composition, palm oil-free and GMO-free. Not classified as a microplastic according to the current ECHA proposal.

Smart rheology for perfect flow

WorléeRheo 510 is a high-performance, acrylate-based liquid rheology modifier that is formulated entirely free of microplastics. It creates an invisible, stabilizing three-dimensional network within the formulation, ensuring precisely controlled flow behavior. Under pressure, the product dispenses easily, while its structure rapidly rebuilds at rest. This mechanism provides excellent thickening properties and allows for the permanent stabilization of functional particles. 

In suitable formulations, WorléeRheo 510 enables a highly transparent, glass-like appearance, making it the ideal choice for premium applications such as crystal-clear hand dishwashing liquids and high-performance liquid detergents.

Key benefits of WorléeRheo 510
Crystal-clear formulations

High transparency at pH above 6.0.

Reliable suspension

Keeps particles, care beads and pearlescent agents evenly suspended.

Smart flow behaviour

Non-stringy flow with excellent vertical cling.

Efficient processing

Easy cold processing with rapid viscosity build-up after neutralisation.

Broad compatibility

Compatible with anionic, amphoteric and non-ionic surfactants.

Instant thickening

Instant viscosity and yield stress build-up for shorter mixing times and lower energy costs.