Home Care Applications

Fabric Care – Visible benefits. Premium performance.

Modern fabric care goes beyond clean laundry. Consumers are looking for long-lasting fragrances, targeted performance and an elevated product experience.

WorléeCC 994 enables the reliable suspension of functional active beads and premium fragrance capsules, turning benefits such as odor control or fragrance performance into visible product features.

WorléeRheo 510 combines efficient rheology control with excellent suspension properties, helping to create stable, easy-to-use liquid detergents with precisely controlled flow and texture.

Together, they open up new possibilities for fabric care formulations that combine performance, stability and strong visual appeal.

Dishwashing – One base. Endless possibilities.

Dishwashing products need to perform, but they also need to stand out. Suspended colored, scented or functional beads can transform a clear formulation into a distinctive product experience while communicating benefits directly on the shelf.

WorléeCC 994 provides the yield stress needed to keep particles reliably suspended over time. A stable base can be used for different product concepts simply by varying the suspended beads, enabling greater formulation flexibility and faster product development.

WorléeRheo 510 adds precise control over viscosity and flow while maintaining excellent clarity. Its smart rheology allows formulations to flow smoothly during application and regain their structure at rest, supporting both suspension and an appealing product texture.

The result: flexible dishwashing concepts combining stability, performance and visual differentiation.

Cleaning – Make performance visible.

Modern cleaning products need to combine effective performance with convenient application and increasingly sophisticated product concepts.

WorléeCC 994 enables insoluble particles and functional beads to remain visibly and reliably suspended in clear formulations. This allows product benefits to become part of the visual experience while providing the flexibility to create different concepts from one stable base.

WorléeRheo 510 provides smart rheology and excellent thixotropic behaviour, making it particularly suitable for products that need to cling to vertical surfaces instead of simply running off. At the same time, it supports stable, controlled and easy-to-apply formulations.

Together, they provide the formulation flexibility to turn functional requirements into distinctive cleaning concepts.