Rheology is about more than viscosity. It is about creating the right structure to control how a formulation behaves at rest and during application.
Traditional approaches often focus on thickening a formulation to achieve the desired behaviour. But viscosity is only one part of the equation. What really matters is the right balance of structure, flow, suspension and stability.
At Worlée, we take a different approach. By combining our rheology expertise with bacterial cellulose-based technologies, we create structures within formulations that can provide effective suspension and controlled flow without simply relying on higher viscosity. At the same time, our solutions combine rheological functionality with a high Natural Origin Content.
For formulators, this means more freedom: to suspend functional and visual ingredients, control flow behaviour, create appealing textures and develop stable, high-performance formulations with a high share of natural-origin ingredients for modern Personal Care and Home Care concepts.
Creates and stabilises structures within the formulation.
Helps keep particles and other functional ingredients where they belong.
Enables targeted flow behaviour during storage and application.
Supports stable formulations and consistent performance.
Creates new possibilities for textures, visual concepts and functional formulations.
Combines rheological functionality with a high share of ingredients of natural origin.
Based on bacterial cellulose obtained through a non-GMO fermentation process, the WorléeSuspens Eco Range is a suspending agent designed for modern natural cosmetic formulations.
It creates a three-dimensional network of cellulose fibres that increases yield stress without significantly affecting viscosity. This enables the effective and long-lasting suspension of insoluble particles while maintaining a light, pleasant sensory profile and supporting transparent, uniform formulations.
With 99.1% Natural Origin Content (incl. water) according to ISO 16128, WorléeSuspens Eco (INCI: Aqua, Glycerin, Cellulose, Sodium Benzoate, Cellulose Gum, Citric Acid) and WorléeSuspens Eco BA (INCI: Aqua, Glycerin, Cellulose, Sodium Benzoate, Cellulose Gum, Benzoic Acid) combine reliable rheological performance with a high natural origin content, making it an ideal choice for high-quality natural cosmetic concepts.
The ready-to-use dispersions can be easily incorporated into formulations with moderate stirring, offering formulators an efficient way to achieve stability, suspension and appealing sensory properties.
of Insoluble Ingredients, such as Scrubs, WorléeSoft Beads, Pigments, Opacifier, Pearlizer, Perfume oil in aqueous medium
Tolerant to pH value, salt and temperature
Advantageous sensory properties, less slimy
Ready to use and pre-activated
Keeping particles reliably suspended while maintaining a lightweight, easy-flowing formulation remains a key challenge in modern formulation science. Traditional rheology modifiers often achieve stability by significantly increasing viscosity – compromising pourability and user experience.
Bacterial Nanocellulose (BNC) offers a different approach: an invisible three-dimensional network that provides effective suspension without relying on high bulk viscosity.
Discover how BNC can open up new possibilities for stable, free-flowing formulations in our whitepaper.
WorléeBeads are composed of jojoba wax, castor wax, or cellulose, combined with various pigments. Their high sphericity and minimal particle size distribution ensure optimal integration into formulations. Ideal for rinse-off facial cleansers and body exfoliants, WorléeBeads provide a more sustainable alternative to microplastics.
WorléeBeads CELL: Intense Exfoliation for a Smooth Finish
WorléeBeads CELL delivers an excellent exfoliating effect, even at low concentrations starting from just 1%. They provide a pleasant peeling sensation and leave the skin feeling smooth and refreshed. With a stable pH range of 3-10, these beads are perfect for a variety of formulations. They remain stable in oil, except for WorléeBeads CELL Crazy Pink.
WorléeBeads HCO: Luxurious Exfoliation for Softer Skin
WorléeBeads HCO offers a fantastic peeling experience, especially for hand and facial exfoliation or softer skin areas. At a recommended concentration starting from 1%, these beads provide an enhanced exfoliation effect without overwhelming the formula visually. WorléeBeads HCO White is stable in a pH range of 3-10, ensuring versatility across different cosmetic applications. Perfect for a luxurious exfoliation experience with exceptional skin softening benefits.
WorléeBeads Jojoba: Gentle Exfoliation with a Delicate Touch
WorléeBeads Jojoba provides a mild exfoliating effect that is gentle yet effective, especially for facial treatments. At a concentration of just 1%, a light exfoliation is achieved, with the best performance noticed at 1.5%. However, at higher concentrations, the beads can create a visually "overloaded" effect. To prevent this we recomment to combine these beads with the other types. These beads are perfect for delicate skin areas, offering a gentle yet noticeable exfoliation. Stable in a pH range of 3-10 (except for WorléeBeads Jojoba DEEP SEA BLUE and AMETHYST, which are stable at pH 5.5-10).
Biodegradable and microplastic-free, WorléeSoft Beads create a high-performance consumer experience. The product is perceived more intensely on the skin thanks to its unique sensory properties. The soft particles, made from natural ingredients (mannitol, microcrystalline cellulose, algin, and squalane), can be enriched with active ingredients, making their benefits both tangible and visually perceptible. As we know, a product’s appeal is a key factor in the purchasing decision.
WorléeSoft Beads offer attractive and functional benefits and are available in three different sizes and a variety of colors. Choose the right product to bring your marketing message to life visually and effectively.
Our formulation examples Scalp Cleansing Shampoo (RR-12-54-01) and Herbal Scalp Therapy Hydro Gel (RR-07-106-01) already demonstrate impressively how WorléeSuspens Eco and WorléeSoft Beads work together to create transparent, stable, and sensorially appealing formulations.
Then please feel free to send us a message. To do so, please use our contact form or write an e-mail to Nicholas McArthur.
Email: fan@worlee.cn